Search Engine Submission
As a part of our Full-Service packages, we will submit your website monthly to the top ten Internet search engines. Our search engines submissions are couple with our site optimization techniques to maximize your opportunity of getting listed in the major search engines. The following paragraphs outline our site preparation techniques and the site submission process.
Website Preparation
While every search engine catalogs or indexes sites using a variety of different methods, most use one or more of the following items to rank and list your site. Here are the things we do to prepare your site before submitting it:
1. Create a List of Keywords & Site Description: We create a list of about 15 keywords to be used in the titles on your website pages and in your meta tags (see below). These keywords or short phrases reflect your business objective, products, services and, if applicable, the geographical region that you do business in. They often describe specific elements of your business that make it unique or reflect your specialty. We then create a site description of about 20-25 words that entails what your business provides using the your most important keywords.
2. Customize Meta Tags: Using your keywords and description, we create meta tags for each page of your site. Meta tags are areas of text that are hidden from the viewer of a page but accessible to browsers and robots. They are located in the < head> section of the HTML code. Robots use meta tags to find out more about a web page, hence they can effect the search ranking. The description meta tag is used by some search engines to provide a brief description of the web page for the search result. Note: If your site has a GITS Shopping Cart, the dynamic catalog pages of your site will have custom meta keywords and descriptions automatically put in by the program itself. This added feature ensures that each catalog page has unique and applicable keywords to help search engines find your site and your products.
3. Use Descriptive Page Titles: Using the keywords and phrases, we expand your page titles. Search engines often use page titles to rank your site.
4. Incorporate Keyword Content: Where possible, we incorporate your keywords and phrases into the content of your site. Having relative and specific content that pertains to your business is not only helpful for your users, but helps search engines determine your ranking.
5. Use HTML Links: If your site design includes an image that has links in it, a search engine's crawler might not be able to use those links to crawl the rest of the site. If that's the case, we ensure that your site has sufficient HTML or "text" links on your pages.
Search Engine Submission Process
About Search Engines
The term "search engine" is a generic term that is used to talk about both "real" search engines and directories. Directories use people to review sites before including them. Yahoo and Open Directory are examples of directories. Search engines use crawlers or applications that harvest information from web pages for inclusion. Google and Lycos are examples of crawler-type search engines. Some directories and search engines work together or "partner" to help maximize search results. For example, Yahoo uses Google to list web site matches in their searches while Lycos and AOL make use of Open Directory's listings.
Submitting Your Site
Submitting your site to both directories and search engines is important and accomplished in different ways. We submit your site to about 15 of the major search engines using a site submitter website and will manually submit your site to several directories. Directories often require specific information about the site and/or submitter and better results are accomplished by submitting to them individually. Also, as some directories increase their strategies for discouraging spamming, they make manually submission just about required.
Paid Submissions
Increasingly, search engines are allowing or sometimes requiring payment to review your site for inclusion. There is no guarantee that they will list your site, but they do claim to review it more promptly. We will be happy to submit your site to a search engine with paid submission and bill you accordingly.
Submission Frequency
The rules of the search engine game change almost daily and so does information on how often you should submit your site. While the time it takes to list your site varies from search engine to search engine, it is generally acceptable to re-submit your site within 2-3 weeks if you are not listed. As part of our full-service hosting packages, we will submit your site monthly to the top 10 search engines.
More Search Engine Information
For more information about how search engines work and the latest news about their ranking techniques visit the following links:
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